You’ve spent months tweaking your digital storefront, and now it’s time to launch your shop and start selling. You can’t wait!
Within a few weeks, though, you realize that your visitors just aren’t adding products to their carts. What gives? You’re advertising your store, your products are beautiful, and you’ve got plenty of traffic – but it’s just not converting.
If you’ve found yourself in this position, don’t despair. It’s not a unique one for consignment store owners.
In many cases, the problem is as simple as your calls to action. Maybe customers are coming to your site, but they’re not converting because you’re not telling them to. They don’t know where to click, or the process isn’t as straightforward to them as it looks to you.
Don’t worry, though – there’s an easy fix for this problem. It involves understanding a few of the most powerful consignment CTAs, and knowing where to put each of them.
5 Powerful Consignment Store CTAs you can Start Using Today
A call-to-action (CTA) is one of the most essential elements of your website because it tells visitors what they need to do. It shows them where to click, shines a light on the path to checkout, and helps customers navigate your store as quickly and efficiently as possible.
With that in mind, here are five of the most potent CTAs in the world of consignment store sales, and when to deploy each:
1. Shop Now
“Shop Now” is a great CTA for any time you have a batch of things. Conventional ecommerce stores use it to showcase new collections or drive traffic to category pages. In the consignment store world, it’s ideal for use on category pages or landing pages that advertise things like fall arrivals, home decor, or anything else that can be reasonably “grouped” together.
2. Buy Now
“Buy Now” is a quintessential consignment store CTA. Ideal for use with one product, “buy now” is a power-packed CTA that asks for real action and, more likely than not, gets it. Use it to accompany new products or top-sellers that you want to drive extra attention to.
3. Learn More
“Learn more” isn’t quite as commerce-focused as the first two CTAs, but that doesn’t mean it should be ignored. Ideal for use on educational or mission-style pages, “learn more” is a great teaser for your “About” page, or to get people to read about and sign up for your loyalty program or an upcoming sale.
4. Check Out
“Check out” is the CTA to use when you want to drive people to purchase. It should have a place on each product page and should be prominent, simple, and in a visible button format.
For best results, make design choices that allow it to stand out from the rest of the page. Colored buttons do this well, as do buttons that are somewhat larger or separate from neighboring text.
5. Keep Shopping
“Keep Shopping” is a great CTA for your checkout and product pages. Once a customer adds an item to their cart, they should have the option to check out right away or go back to the page they were just on and continue browsing. A prominent “keep shopping” CTA can encourage them to buy more and spend additional time on your pages.
More Sales Start With Better CTAs
When it comes to making more sales on your consignment store page, it all starts with better CTAs. By using the right CTA at the right time, and ensuring it’s visible and prominent for your customers, you can encourage shoppers to take the actions you want and watch your bottom line grow as a result!
