If you run an online store, organic traffic is the best traffic out there. The reasons for this are varied. Not only is organic traffic some of the most readily available online search traffic (Google processes an estimated 3.5 billion searches daily), but it also delivers more traffic, qualified leads and a higher number of purchase-ready buyers.
But how, exactly, do you drive that organic traffic to your store? Here’s your simple guide.
Why You Need Organic Traffic
Today, search engine optimization (also known as SEO) is always changing. Fortunately focusing on organic traffic means you can adhere to the tried-and-true practices of SEO without worrying about paying for advertisements or following trends.
Not sure what organic traffic is? Organic traffic is any traffic you don’t pay for. When someone goes online, types “online consignment store” into the Google search bar, and your store pops up, that’s an organic visit to your site!
3 Ways to Drive Organic Traffic to Your Online Store
Now that you know why organic traffic matters, let’s talk about how to create it. Here are a few starter tips:
1. Create Quality Content
In recent years, as search engines like Google have become more focused on content than ever before, it’s become increasingly important for people who own websites and online stores to create high-quality content.
While this doesn’t mean that you need to be a professional writer, it does mean that you should take pains to ensure the content you develop is as high-quality and relevant as possible at all times. This means everything from watching out for small grammatical mistakes to ensuring you’re not duplicating offers or posts and ensuring your Instagram and Facebook posts are engaging.
2. Shoot for Plausible Keywords
When online store owners go about ranking for keywords, they tend to make one mistake: while they think they should rank for broad keywords, they don’t realize that those keywords are incredibly competitive and very difficult to rank for.
Instead of putting yourself through this, grab the low-hanging fruit, first. This means shooting for low-competition keywords that might not have all the search volume of their broader competitors but have more qualified leads and plausibility for your online store. Specificity is key here. Instead of trying to rank for “online consignment store,” shoot for something like “bridal consignment store in Tallahassee.”
3. Write More Consistent Blogs
Every time you write a blog, you give Google a new page of content to index for your site. Because of this, blogging consistently is one of the best ways to draw organic traffic for your store. Even if you don’t have the time or energy to post all the time, even a single blog a week should do the trick when it comes to driving more traffic to your online store.
Organic Traffic can Help Your Online Consignment Store Grow
While figuring out how to get more traffic to your online store can be tricky, these smart tips can help. By driving more organic traffic to your store, you free yourself from the shackles of paid advertisements, and start building an organic follow that will last for years to come.
Ready to take your online consignment store to the next level? Contact Ricochet today to learn more about our user-friendly software or sign up for a 14-day free trial.
