Having a website to promote your consignment business is a great way to reach new customers and consignors as well as a way to showcase your inventory and store. Many consignment stores fail to realize that once your site is up, continual work needs to be done to ensure that your customers are coming across your website when searching for local consignment shops. For active owners this can seem like a difficult or unattainable task because most of us are not exactly computer savvy as is, but the truth is there are many tactics that you can do yourself that does not involve being a computer genius or spending more money.
Search engines like Google want to see that you are offering your customers quality content and the best web experience possible. By completing these tasks, you can greatly increase your page ranking.
In this blog we are going to review several simple options you can start doing today to help increase your consignment stores web traffic and start building a larger online audience. Also since many of you have not built your own websites, we will review the questions you should ask your website developers to make the changes you need to make.
Use Keywords
Search Engines like Yahoo and Google find websites based on a number of factors, one of them being by keywords. Make sure to add keywords to your website to make sure that your customers are finding your site. You don’t want to overdo it, but make sure that all the pages and headlines on your website are keyword friendly.
Register With Google Business
Google is the largest search engine available, and is where many of your customers are going to go to search for your store. By registering your business with Google Business you can ensure that your website gets listed in search results. You can also create a unique profile with your stores website, directions and photos.
Start A Blog
Creating a blog can increase your web traffic by offering your customers great new content that showcases your store. Not only can you use the blogs to bring traffic from search results, you can also post it to your Facebook and Twitter accounts. By posting your blogs to your Google+ page it will also help those blogs to come up quicker in Google search results.
Create Videos for YouTube
Just posting photos of new items is not enough to get new customers to your store, you should also post videos to YouTube to create new traffic. Create video content and post it regularly to YouTube to get your customers excited about your store and well acquainted with your merchandise and your staff.
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